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Digital Marketing Specialist



Digital Marketing Specialist

The primary purpose of this position is to plan and manage all digital marketing campaigns across key channels – website, display and search.


Principal Duties

· Develop digital marketing strategy and plans to support online sales across the J9 network


· Responsible for allocation of budget to deliver agreed ROI targets and spend optimisation


· Plan and execute with digital agency all digital marketing campaigns across SEM/SEO/programmatic display


· Supervise creative content for campaigns – PPC copy, display banners – and run A/B copy testing to optimise performance


· Develop media and creative proposals with agency partners to support tactical & route launch campaigns


· Monitor and prepare regular reports on performance of all campaigns against key metrics (web visits, CTR, revenue by route/POS)


· Ensure relevant content is prepared and loaded on J9 website for Always On, Tactical & Route campaigns: homepage vetrinas, destination panels, pricing, landing pages


· Coordinate with Social Media and CRM team members on campaigns


· Manage Affiliate marketing partnerships


Experience & Qualification


· Bachelors Degree in Marketing or related field


· Minimum 3-5 years experience in similar role


· Digital marketing & analytical skills


· Presentation skills – written & oral


· Assertive and decisive with can-do attitude


· Excellent communication skills


· Strong co-ordination skills


· Adaptable to changes


· Team player


· Can work under pressure


· Attention to detail, quality and meticulousness of tasks

Excellent English writing



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