Regional Manager – GCC & Egypt
Regional Manager – GCC & Egypt will be responsible to achieve the Company’s commercial objectives by identifying new channels of business, building effective business relationships and enhancing brand visibility. The role holder will be accountable for revenue achievement and overall market share growth in GCC & Egypt. The successful candidate will be responsible to drive the overall sales and achieve targets of the company ensuring productivity is in line with set measures and company’s adopted policies and procedures.
Responsibilities and Duties:
- Prepares the sales budget for GCC and Egypt region.
- Drives business by leading the sales team in the assigned region to identify new opportunities, new travel agencies and markets to grow sales and revenue based on market needs and conditions measured to JAZ products and services.
- Translates input received from sales teams into recommendations to Regional Manager based on cost/benefit analysis.
- Drives/supports sales target scales, objectives and performance parameters of the sales team in the region.
- Constantly reviews financial data to evaluate performance, identify shortages, determine root causes, recommend changes to sales team, and implement corrective measures accordingly.
- Conduct periodic sales review meetings with Country Managers/ Commercial Managers in the assigned region.
- Builds/maintains rapport with stakeholders and key customers in the respective region to ensure offers are made according to their needs and thereby enhance customer satisfaction.
- Periodically analyze competitors’ fare levels in all markets and whenever possible, endeavor to raise Jazeera Airways’ yield.
- Develop incentive plan (if required) for travel agents/corporate accounts to maintain competitive edge in the market and drive sales and topline revenue.
- Prepare periodical reports for Management on sales and market growth and/or decline and recommend the necessary changes needed to ensure the desired results are achieved in a rapidly changing, highly demanding and competitive market environment. Reports should include competitors’ activities such as fare levels, incentive programs, marketing initiatives, etc.
- Conducts field visits, benchmark studies and market analysis to keep abreast with competitors’ position, market conditions, and customer needs affecting market trends.
- Takes necessary action to ensure required load factors.
- Selects travel agents based on established criteria.
- Generates function-related performance reports regularly.
- Assists in recruiting staff in new areas, helps establish the office and monitors its operation.
- Oversees and directs performance of the sales team.
- Coaches the sales team, identifying skills and opportunities for development; provides advice and guidance on all issues.
- Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks.
Requirements and Qualifications:
- Bachelor Degree in Management, Commerce, Sales, Marketing or equivalent.
- Additional qualification in IATA/Tourism is a plus.
- Proficient in computer applications and usage of Microsoft word, Excel, Power Point.
- Good Communication skills in English, Arabic language skills will be an added advantage.
- 14 years of experience in Sales preferably in a Commercial Airline having POS in GCC & Egypt region.
- Possesses a track record of increasing and sustaining sales growth and profitability.
- Proven skills in analyzing data, identifying pitfalls and recommending cost-effective solutions.
- Established rapport with clients and government authorities, etc.
- Cost-oriented, possesses effective persuasive sales and marketing skills and techniques.
- Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
- Proven effective sales and marketing skills and techniques.
- Capable of analyzing, implementing, demonstrating and training employees on new concepts and initiatives related to scope of work.
- Capable of understanding market needs, trends, and planning accordingly.
- Customer oriented performer with excellent customer relationship skills.
