Manager – Digital Marketing
The Manager – Digital Media is responsible for orchestrating customer journeys, driving organic brand visibility, and enhancing Jazeera Airways' social reputation through earned, owned, and social media strategies.
This role will leverage code-less marketing technology (mar-tech) tools to create personalized nudges, web push, and app push notifications while also focusing on SEO, ASO, AEO, and social engagement to optimize the airline’s digital presence.
Responsibilities and Duties:
Customer Journey Orchestration & Personalization
- Implement new-age, code-less mar-tech tools to create automated customer journey orchestration.
- Develop personalized engagement strategies using nudges, web push notifications, app push notifications, and trigger-based messaging.
- Utilize behavioural insights and real-time customer data to enhance digital touchpoints across website, social, and mobile apps.
- Optimize customer interactions across multiple channels for seamless engagement and higher retention.
World-Class Social Media & Content Strategy
- Develop and execute high-impact, platform-specific social content that resonates with global audiences.
- Ensure Jazeera Airways maintains a strong social reputation, managing brand conversations in real time.
- Lead earned media strategies, collaborating with influencers, bloggers, PR partners, and media houses to amplify organic reach.
- Monitor and respond proactively to social media mentions, reviews, and customer conversations to maintain a positive brand perception.
- Leverage social listening tools to track sentiment, engagement trends, and emerging opportunities.
SEO, ASO, and AEO Optimization
- Implement SEO best practices to improve the airline’s organic search visibility and ranking.
- Optimize the Jazeera Airways mobile app for App Store (iOS) and Google Play (Android) downloads through ASO strategies.
- Enhance Answer Engine Optimization (AEO) to ensure Jazeera Airways ranks higher on AI-driven search engines and voice search results.
- Collaborate with developers to ensure SEO-optimized site architecture, performance, and mobile-friendliness.
Brand Reputation & Engagement
- Own Jazeera Airways’ digital brand reputation, ensuring positive sentiment across platforms.
- Lead crisis management efforts, responding strategically to negative PR, comments, and misinformation.
- Establish content partnerships to amplify brand storytelling and customer advocacy.
- Implement social-first brand campaigns to drive engagement, loyalty, and advocacy.
- Database Management & Audience Targeting
- Build and segment a first-party database for personalized content delivery and customer engagement.
- Use audience insights and behavioral analytics to refine content and targeting strategies.
- Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) and ethical data usage best practices.
General Responsibilities
- Stay ahead of digital marketing trends, mar-tech innovations, and social media best practices.
- Collaborate with internal teams (E-commerce, IT, Sales, Customer Experience) to align strategies.
- Provide regular reports and actionable insights on digital media performance, customer sentiment, and engagement metrics.
Requirements and Qualifications:
- Master’s degree in marketing,s Media Management, Communications, or a related field.
- 10+ years in brand management, marketing, or communications, with a focus on integrated campaigns and social media management.
- Proven expertise in rebranding, event marketing, and regional market penetration (GCC experience preferred).
- Advanced knowledge of social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Proficiency in crafting digital-first campaigns that achieve measurable results.
- Strong storytelling and content creation skills for multi-platform marketing.
