Senior Specialist – SEO/ASO & AEO
The ASO/SEO/AEO Specialist is responsible for optimizing Jazeera Airways’ digital presence across search engines, app stores, and AI-driven search platforms. This role will focus on driving organic traffic, increasing app downloads, improving answer engine visibility, and enhancing user engagement.
The candidate will develop and execute search and app optimization strategies, ensuring the airline ranks higher in search results, app stores, and AI-powered search engines.
Responsibilities and Duties:
Search Engine Optimization (SEO)
- Develop and implement SEO strategies to improve organic search rankings and increase website traffic.
- Conduct keyword research, competitive analysis, and technical SEO audits.
- Optimize on-page elements (meta tags, headers, content structure, internal linking, schema markup).
- Collaborate with the web development team to ensure SEO-friendly site architecture, performance, and mobile optimization.
- Monitor and improve Core Web Vitals, page speed, and structured data implementation.
- Track and analyze website performance using Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
App Store Optimization (ASO)
- Optimize Jazeera Airways’ mobile app store listings (Google Play & Apple App Store) to increase downloads and engagement.
- Conduct app keyword research and optimize titles, descriptions, screenshots, and video previews.
- Improve app ranking through metadata optimization, localization strategies, and A/B testing.
- Monitor and improve app install conversion rates, retention metrics, and user engagement.
- Work with developers and product teams to ensure seamless user experience and app performance.
Answer Engine Optimization (AEO)
- Enhance Jazeera Airways’ presence on voice search and AI-driven search engines (Google Assistant, Siri, Alexa, ChatGPT, etc.).
- Implement structured data and schema markup to improve visibility in featured snippets and knowledge graphs.
- Optimize for zero-click searches, ensuring Jazeera Airways ranks for AI-generated responses.
- Work with content teams to develop FAQ-style and conversational content optimized for AI-based search engines
Requirements and Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Data Analytics, or a related field.
- 5+ years of experience in SEO, ASO, and AEO, preferably in the airline, travel, or e-commerce industry.
- Strong knowledge of Google’s search algorithms, App Store ranking factors, and voice search optimization.
- Hands-on experience with Google Analytics, Google Search Console, App Store Connect, ASO tools (AppTweak, Sensor Tower, or similar).
- Experience with structured data, schema markup, Core Web Vitals, and technical SEO best practices.
- Ability to work cross-functionally with developers, designers, and marketing teams.
- Proficiency in data analysis, SQL, Google Analytics, and CRM platforms.
- Experience working with A/B testing, behavioral tracking, and predictive analytics.
- Strong stakeholder management and collaboration skills.
