Adobe Analytics Specialist
Jazeera Airways is seeking an Adobe Analytics Specialist. The Adobe Analytics Specialist will be responsible for leveraging Adobe Analytics and other data platforms to drive data-driven decision-making across Jazeera Airways’ e-commerce and digital marketing efforts.
Responsibilities and Duties:
Data Analysis & Insights
- Utilize Adobe Analytics, Google Analytics, and other BI tools to analyze website, mobile app, and campaign performance.
- Conduct funnel analysis, heat mapping, and customer behavior tracking to identify opportunities for optimization.
- Monitor and analyze customer acquisition, retention, and conversion metrics across digital touchpoints.
Conversion Rate Optimization (CRO) & Testing
- Implement A/B testing frameworks for landing pages, checkout flows, and marketing campaigns.
- Provide data-backed recommendations to improve user experience (UX) and conversion rates.
- Track and optimize bounce rates, drop-offs, and cart abandonment rates.
Performance Tracking & Dashboard Management
- Develop customized dashboards and reports in Adobe Analytics, Power BI, and Google Data Studio.
- Provide weekly and monthly insights on key performance metrics and trends.
- Work with cross-functional teams (e-commerce, UX/UI, marketing) to drive data-driven optimizations.
Requirements and Qualifications:
- Bachelor’s or Master’s degree in Data Analytics, Business Intelligence, Marketing, or a related field.
- 3+ years of experience in digital analytics, Adobe Analytics, or business intelligence.
- Hands-on expertise in Adobe Analytics, Google Analytics, and A/B testing tools.
- Strong understanding of CRO, user behavior analysis, and digital performance tracking.
- Experience with dashboard creation and data visualization tools (Power BI, Google Data Studio, Tableau, etc.).
